Top 10 Market Research Companies in the World

Market research is a form of survey to collect data and information about market trends and customer response. Market research methods utilize several tricks and techniques to gather information and opinion. It includes social and opinion research of individuals and / or organizations. In shot, we can say that market research provides important information to identify and analyze the market need, market size and competition.

For any business, small, medium or large, market research is a very useful tool to get customers’ feedback and their taste. It is also used as a tool to compete with competitors.

Today, market research is no longer limited to online survey, focus groups or phone call surveys. Modern business approach to market research is to use it as a tool for growth and profit. Here are Top 10 Market Research Companies in the World



Top 10 Market Research Companies in the World


Top 10 Market Research Companies

1) Nielsen: Nielson provides Market research and consumer opinions in over 100 countries worldwide. The company is in this business since 1923. It is the leaders in market research, providing insights to the world’s leading companies.

2) Brainjuicer: This Company provides market research to help clients and businesses to get a better understanding and predict people’s behavior.

3) WPP Group: One of the most trusted market research companies in the world.

4) TNS Global: TNS is a world leader in market research, global market information and business analysis. TNS provides market research insight across all industry and business sectors.

5) Arbitron: An international media and marketing research firm serving the media – radio, television, cable and the mobile industry as well as advertising agencies and advertisers around the world. Arbitron’s businesses include – measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data.

6) Vision Critical: Provides platform for market research to civic engagement.  This company helps their clients ask better questions, listen more intently, and learn what people think and say. Top brands and companies including top 100 companies rely on their online communities supported through cloud based software and global services. This company has their offices across North America, Europe, Asia and Australia; offering a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public affairs and media.

7) Westat: One of the foremost research and statistical survey organizations in the United States. This company provides services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments.

8) Ipsos: They are specialists in asking the right questions to express opinions, desires and expectations. It also an expert in observing, listening and analyzing consumer opinion. The company explores market potential and market trends. They test products and advertising. They help their clients build long term relationships with customers.

9) GfK AG: This is one of the world’s leading research companies. Their experts discover new insights into the way people live, think and shop in over 100 countries. The company uses latest technologies and smartest methodologies to help their clients deeply understand their customers.

10) Anderson Analytics: They call themselves the next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Quality research starts with quality data, and the best answers come from well thought out questions. Whether the company is working with internal business data or gathering primary research, they make sure that projects are of correct and sufficient scope to accurately address the business need.